• The power of Business Television is that the information is from a credible source, it enables staff to find out important information about their company before reading about it in the newspaper or hearing about it from a friend
• Inform and educate staff about all parts of the company and about the company’s performance.
• Promotes the senior management to the staff and vice versa.
• Improve morale in the company by a more involved workforce.
• Business television is very powerful as a means of communication and a tool to achieve culture change within a company.
  

More people rely on television for news and information than any other source, and its ability to command authority and add dimension to messages is unchallenged. The corporate industry has identified this and large companies such as Unipart, BMW, Audi, British Airways, Halifax Building Society and Sainsbury are using business television as a key channel of corporate communications. A business television service can have the same impact on employee audiences as normal regular broadcast television. In some cases, like Unipart, feedback suggests that it has contributed to the successful management of cultural change and ultimately to competitive advantage. Many companies, particularly those with geographically-spread workforces, are utilising the power and speed of television and using it as the main course for all key communications within the company, as well as to other key audiences such as suppliers and shareholders.

Live Satellite communications gives a totally new dimension to a conference or presentation. The immediacy and excitement of live television is added to with the ability of the audience, wherever they are, to interact with each other over vast distances.
Used for special events and conferences in single or multi-site broadcasts, or regularly for network or employee communications, satellite can provide not just a powerful direct focus for corporate messages, but also a unique bonding mechanism between the company and its audience.
An impactful medium such as satellite needs careful handling, not just with the technical management but the construction and staging of the event itself, before, during and afterwards.

For business and satellite television, the Alverna Productions Creative Community offers you a total service, from concept to post-production evaluation.